Green to Gold Introduction

In Green to Gold, I found some very unexpected and encouraging information that I was unaware of before…. Companies such as Sony, Walmart, Kraft and others becoming actively interested and involved in the “Green-Movement” were both delightful and refreshing bits of information to have discovered.  Even though the reasoning behind it may be motivated by profit and/or image, it is still a positive movement in the right direction and lends credibility to the movement that will be a continuing and profound influence going forward for industries all across the globe.  It is especially important for emerging nations (and companies) as they will desire to emulate the success that they already see in companies invested in the “Green Wave”, not only with the benefit to their bottom line, but also the side benefits to the environment, and to the health of their citizens.